Tom specialises in providing insight to the entertainment industry. He has a wide range of experience analysing pre-release movie engagement and trailer performance. His expertise includes analysis of YouTube video consumption, traffic and demographics, as well as analysis of broader social media discussion around a movie. He has also run global trackers for consumer electronics brands. He has a BA in History from Oxford University.
Andy is an expert in FMCG community management, helping brands adapt to the challenges of managing Facebook and Twitter communities. He helps brands measure the success of their content strategy, understand which demographics are engaging or how many consumers are being reached. He also has strong experience in the telecoms, pharmaceutical and retail sectors. He has a BA in Politics, Philosophy and Economics from Oxford University.
Anders is the CEO and co-founded WaveMetrix in 2003. He played a key part in building our methodology and team. He brings broad experience of finance and strategy. Before WaveMetrix he was a co-founder of two successful companies, Acta Wireless, an investment and advisory firm, and Faktum, an advisory boutique. He qualified as a Chartered Accountant with KPMG and holds a BSc in Management Science from Warwick Business School. He is based in Barcelona.
Alan has been pivotal in developing our unique methodology for understanding, measuring and delivering insight from social media. He has led the development of WaveMetrix’s social analytics platform, combining leading technology and human coding. His expertise in finding the best approach to use social data for research and insight purposes has helped build best in class solutions and analysis frameworks across all our Fortune 500 clients.
Ed is WaveMetrix's expert in editorial best practices and in getting engagement from the right people. He focuses mainly on the entertainment industry and developments on social media platforms. He has a BA in History from Exeter University.
Charles works on the Entertainment team, helping studios better market movies and TV shows through social media insight. He is an expert in picking out the key assets and liabilities of a movie by analysing online discussion from moviegoers. He also helps studios interpret social performance data on Twitter and Facebook. Before WaveMetrix, he worked as a researcher for show-biz media planning and has a BA in History from Sheffield.
Jason is an expert in consumer electronics best practices and helping brands improve products and marketing through global tracking studies. His expertise includes fast-feedback on newly launched products as well as detailed research into industry trends and usage scenarios. He previously worked as an analyst for Kantar Media and has a BA in History from Oxford University.
Ben specialises in community management and Facebook strategy, mainly for the FMCG industry. He works on analysing competitor strategies and extracts insight from consumer discussion on social platforms. He has a BA in Natural Sciences from Cambridge University.