Leadership

Alan is a leading expert in data science for entertainment marketing. As Co-Founder and Managing Director of WaveMetrix, he developed the ETTA deep learning sentiment algorithm and AIDA modelling approach, helping studios turn social media dynamics into actionable insights. With experience across hundreds of campaigns, including 12 of the top 15 highest-grossing films, Alan continues to drive innovation in data-led decision-making for the industry.

Alan Ault

Since WaveMetrix launched, Graham has been its CTO and systems architect, building scalable, data-driven tools like the FAB Video Portal. He cut his teeth as an interim CTO for startups and even won a NASA research grant. He combines deep engineering know-how with a flair for tackling challenges at the crossroads of tech and entertainment.

Owen is a senior strategist at WaveMetrix with over a decade of experience in the entertainment insights world. With a graduate degree in Philosophy from Oxford, he brings intellectual depth to bespoke research and landscape reporting. Owen specializes in helping clients answer the questions they didn’t know to ask, combining close collaboration with a passion for fan culture, geek IPs, and the forces that shape online conversation. His work explores the intersection of digital behavior, cultural movements, and why audiences connect so deeply with the stories they love.

Milton is Vice President of Partnerships at WaveMetrix, with over 25 years of experience spanning some of the industry’s most innovative data teams. He helped build the digital data function at UAR and guided its transition into Amazon MGM Studios. Prior to that, he served as a senior consultant at Twentieth Century Fox, advising on large-scale data and home entertainment strategy, and spent 15 years growing Nielsen’s entertainment insights practice in LA. Drawing on his strategic acumen and outstanding market knowledge, Milton plays a key role in expanding our portfolio across global entertainment, bridging the gap between data innovation and client impact.

Addison is Research Director at WaveMetrix, having grown through the ranks over seven years from Research Executive. With a Master’s in Climate Science and a published paper in volcanology, he brings rigor and clarity to every project. Known for his sharp, high-quality insights, Addison thrives on solving complex problems and exploring the intersection of politics, culture, and media. A committed cinephile and TV obsessive, he has a deep appreciation for prestige storytelling and innovative, genre-breaking content.

Toni is a Research Manager at WaveMetrix, with seven years’ experience in audience research shaped by cross-cultural insight and meticulous attention to detail. A top 10% graduate with a Master’s in Marketing Strategy & Innovation, she earned a place in the BGS international business honor society. With a multicultural background spanning Eastern Europe, Germany and the UK, and as a natural linguist fluent in five languages, Toni brings a global lens to how fans connect with movies. Her perfectionist eye for detail helps uncover patterns others might miss.