Our Research Team
A Diverse, Expert-Led Team Passionate About Entertainment & Audience Insights.
Our team is the driving force behind our industry-leading insights, combining deep expertise, technical precision, and a passion for entertainment to deliver unparalleled analysis.
We are a diverse collective—spanning multiple languages, backgrounds, and perspectives—united by curiosity, intellectual rigor, and a love for film, TV, gaming, and digital culture.
With educational foundations in business, psychology, history, philosophy, science, language and more, we bring a multi-disciplinary approach to understanding consumer behavior.
Beyond our analytical capabilities, we are media-literate, dynamic, and highly autonomous, blending technical expertise with a human-centric lens.
Whether decoding social trends, analyzing marketing impact, or uncovering cultural shifts, our team thrives on critical thinking, open dialogue, and creative problem-solving.
At the heart of our work is a deep appreciation for entertainment and its intersection with society. We don’t just track conversations, we understand the narratives behind them, helping clients make informed, strategic decisions.