WaveMetrix Hires Milton Hernandez As VP Of Partnerships, Fueling Next Phase Of Entertainment Growth
WaveMetrix, a leader in market intelligence and data for the entertainment industry, has appointed industry veteran Milton Hernandez as Vice President of Partnerships. Reporting to Chief Technology Officer Graham Stead and Managing Director Alan Ault, Hernandez will be focused on growing the company’s portfolio of clients which includes movie studios, television networks, streamers, and entertainment brands.
Hernandez joins WaveMetrix with 25 years of entertainment insights and analytics experience. Most recently, he helped establish and lead the digital data and analytics paradigm at theatrical marketer and distributor United Artists Releasing in 2019, a joint venture between Annapurna and MGM Studios, which was later acquired by Amazon and rebranded as Amazon MGM Studios. He also served as a consultant for Twentieth Century Fox’s Global Consumer Research & Analytics division, advising on several large-scale home entertainment data projects and initiatives. His career began at The Nielsen Company where he spent 15 years helping establish and grow the market research firm’s entertainment practice in Los Angeles.
“2025 is a pivotal year for WaveMetrix” explained Alan Ault, WaveMetrix’ Managing Director. “We are preparing to release a new suite of exciting and incredibly powerful analysis and data products for customers which we believe will be transformative for how our clients deliver insights to their stakeholders. Milton’s extensive experience in working on both client and agency side means he’s uniquely positioned to help new and existing clients benefit from these exciting new products.”
About WaveMetrix WaveMetrix is a marketing intelligence company specializing in data-driven insights for the entertainment industry. Our data and tools help studios, streamers, and entertainment brands make smarter decisions. Founded in 2005, WaveMetrix has offices in Los Angeles and London and works with leading clients across film, television, and streaming.