ETTA: Our Deep Learning Platform

Most sentiment solutions in the marketplace aren’t built for how people talk about movies and shows when they’re online. Context, cultural relevance, and nuance are usually lacking, and these insights are rarely available at the speed at which the zeitgeist is moving.

Enter ETTA.

WAVEMETRIX has developed ETTA, a proprietary, best-in-class sentiment solution engineered specifically for the Media & Entertainment business.

ETTA is a deep learning platform that:

✓ Is tuned to the language of fandom: Trained on 20M+ posts about movies and shows

✓ Performs at unprecedented speed and scale: Near real-time tagging across millions of social posts

✓ Is nuanced: Understands sentiment instead of just detecting it, and does so across different markets, languages, and platforms

✓ Leads with human-coded methodology: Increases accuracy, relevance, and interpretability

✓ Has been rigorously tested and delivered in the real world: ETTA has significantly outperformed leading industry solutions in overall sentiment recognition, is already being leveraged every day by our studio, streaming, television, and entertainment clients, and has been used to monitor massive live events

ETTA is just one of the many solutions available at WAVEMETRIX.

DISCOVER MORE about your audiences, campaigns, and competitors by reaching out to us.