AIDA Prediction Report: The Fantastic Four: First Steps

Congratulations to The Walt Disney Studios on a Marvelous opening weekend for The Fantastic Four: First Steps. Its $117.6M domestic take was one of the biggest ever for a film opening in July.

AIDA, WaveMetrix's campaign diagnostic and predictive forecasting tool, predicted $120.8M after the first trailer back in February. Our week of release forecast ($118.2M) was even more accurate.